Coors - Edge - Non-Alcoholic Beer

By Coors

Coors is taking the nonalcoholic beer category head-on with a new liquid, a new design and a new name – Coors Edge. The reformulated brew brings the real beer taste and refreshment Coors is known for to the health and wellness segment. The refreshed product has tested as a favorite that consumers are likely to purchase over competitors’ N/A beers, and new packaging gives drinkers a modern bottle they can feel proud holding.