Dray n. A low, strong cart without fixed sides, for carrying heavy loads.
Come one. Come all.
Our founder grew up in St. Louis, Missouri–the home of the famous Anheuser-Busch Clydesdales horses, known for carrying beer barrels on a dray wagon.
We chose the name Dray to pay homage to our founder’s midwestern roots, as a play on the phrase “on the wagon,” and because non-alcoholic options are far from “dry;” instead, they’re Dray.
We’re building a community for non-drinkers–where everyone is welcome, regardless of when or why they might choose to abstain from alcohol.
Why Dray
On the wagon
In the U.S., people are embracing sobriety and reducing their drinking:
39%
of Americans believe that having one to two drinks a day is harmful to their health
1 Source: Gallup, 202324%
of Americans don’t drink alcohol; 34% are trying to drink less
2 Source: NCS Solutions Consumer Sentiment Survey, January 202395%
of Americans know about non-alcoholic drinks
3 Source: NCS Solutions Consumer Sentiment Survey, January 2023